Trip Advisor the leading hotel review website faces possible legal action from a group of hoteliers. The hoteliers have been brought together by KwikChex.com and may launch a group defamation action regarding the critical content on Trip Advisors website.
Kwikchex.com alleges that many of the critical reviews on Trip Advisor are falsely planted by rival hotels or agents working for them. Trip Advisor's results are also fed to a rank of booking and comparison websites. This included Google Maps and Google Place pages. A negative review can have a serious impact on booking levels and popularity.
Trip Advisor publishes 35 million reviews per year and would find it difficult to screen all reviews for accuracy.
13 September 2010
27 July 2010
Hotel Conference Business
Times are tough in the hotel market. One area of the hotel business that seems to have weathered the recession quite well is the conference and meetings market.
This is a mainstay of hotel revenue and if managed well can create higher margin business. The boom times of corporate excess and major set piece conferences and exhibitions are long past. However, a regular stream of small scale conference business is extremely welcome. It is easier to manage, less likely to be cancelled and less disruptive for running the rest of the hotel operation.
My recommended approach is to target local small and medium sized enterprises. This type of business may well exist without a formal marketing budget but has a demand for meeting and training facilities and the occasional piece of low level client entertaining. This type of operation requires straight forward technology, the odd banner stand and flexible catering arrangements.
A favourite target is the organisation which is of sufficient scale that it can employ 3 or 4 directors with their own expense accounts and the ability to put company incurred expenditure on their personal credit cards.
This is a mainstay of hotel revenue and if managed well can create higher margin business. The boom times of corporate excess and major set piece conferences and exhibitions are long past. However, a regular stream of small scale conference business is extremely welcome. It is easier to manage, less likely to be cancelled and less disruptive for running the rest of the hotel operation.
My recommended approach is to target local small and medium sized enterprises. This type of business may well exist without a formal marketing budget but has a demand for meeting and training facilities and the occasional piece of low level client entertaining. This type of operation requires straight forward technology, the odd banner stand and flexible catering arrangements.
A favourite target is the organisation which is of sufficient scale that it can employ 3 or 4 directors with their own expense accounts and the ability to put company incurred expenditure on their personal credit cards.
8 February 2010
Hotel Promotion
This is a new blog about hotel marketing and promotion. It will cover all aspects of hotel marketing, both offline and online. This will include online marketing activities such as hotel SEO, hotel pay per click advertising and offline marketing activities such as public relations and advertising.
Hotel Internet Marketing works in both B2C and B2B environments for hotel companies wishing to promote their accommodation, restaurant, meetings and conference and leisure business streams.
The hotel and leisure industry is increasingly fast moving and sophisticated. It is no longer than just about filling rooms and yield management. A successful hotel is a complex business operation with a wide range of interdependent revenue streams. A successful hotel requires a community of regular and ad hoc customers. Building this community requires ambition, a clear business plan and an acute attention to detail. This blog aims to rise to the marketing challenge.
Hotel Internet Marketing works in both B2C and B2B environments for hotel companies wishing to promote their accommodation, restaurant, meetings and conference and leisure business streams.
The hotel and leisure industry is increasingly fast moving and sophisticated. It is no longer than just about filling rooms and yield management. A successful hotel is a complex business operation with a wide range of interdependent revenue streams. A successful hotel requires a community of regular and ad hoc customers. Building this community requires ambition, a clear business plan and an acute attention to detail. This blog aims to rise to the marketing challenge.
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