This is a new blog about hotel marketing and promotion. It will cover all aspects of hotel marketing, both offline and online. This will include online marketing activities such as hotel SEO, hotel pay per click advertising and offline marketing activities such as public relations and advertising.
Hotel Internet Marketing works in both B2C and B2B environments for hotel companies wishing to promote their accommodation, restaurant, meetings and conference and leisure business streams.
The hotel and leisure industry is increasingly fast moving and sophisticated. It is no longer than just about filling rooms and yield management. A successful hotel is a complex business operation with a wide range of interdependent revenue streams. A successful hotel requires a community of regular and ad hoc customers. Building this community requires ambition, a clear business plan and an acute attention to detail. This blog aims to rise to the marketing challenge.
