Hotel websites need to work hard and will benefit for being optimised for search engines.
Search engine results for hotels are driven by:
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| Google Local Search for Hotels |
* Location
* Category
* Description
* Reviews
Mobile devices such as Smartphones and Tablets are also becoming the norm for local searches including hotels.
Hotels must make sure that their websites function on well on all type of mobile devices and platforms. Call to action such a the "click to call" button on search results displayed by a mobile device are increasingly important both for business clients and leisure stays.
