The workshops can be organised as;
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| Local Business Events |
* An event for local businesses such as an mini exhibition
* A themed event such as a wedding show
* A business meeting with an working agenda
This kind of events also generate new revenues for accommodation, catering and the leisure facilities at the hotel so everyone benefits.
Promotion of the facilities in the local area does not need to be expensive either. All that is needed is a locally search engine optimised page on your website up for search terms about conference and meeting venues in your local area.
You should also consider pushing your venue very cost effectively through local business networks and through themed promotional activity on site.
Building an e-mail list to communicate with your prospects is also an excellent way to build long term awareness of your venue and push any promotional offers you may wish to put out at quiet times or as a reward for loyalty.
This kind of event is also very cost effective for the exhibiting participants. All that is required is for the hotel to provide the tables and for the exhibitors to bring their collateral, any promotional goodies for give aways and roller banner stands for branding.
