29 January 2013

Hotel Bozica Pre-empts Secret Escapes' Deadline

Hotel Bozica Dubrovnik - Croatia Holiday Summer Sun
Hotel Bozica Dubrovnik - Secret Escapes Sale
I received a promotional e-mail this morning from Secret Escapes. Amongst the offers was an attractive 31% off promotion for Hotel Bozica in Dubrovnik. According to the e-mail, there was still 5 days to go of the sale. I clicked the e-mail link only to get a message that said the Secret Escapes website was temporarily down. I tried the link again a few minutes later and was directed to a page with a message that said,"Unfortunately the Croatia holiday summer sale has now finished".

Obviously Hotel Bozica only has a strictly limited allocation for such deeply discounted special offers. It would rather sell its holidays via its own distribution or via tour operators that guarantee a better rate.

Croatia, and Dubrovnik in particular, is obviously proving an increasingly popular holiday destination for UK holidaymakers. This year the ABTA Travel Convention will be held in Dubrovnik. The ABTA convention is the largest annual event in the UK travel industry's calendar, attended by thousands of delegates. This is the final seal of approval from Europe's second most important (after Germany) outbound tourism market.

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